Platefull
- User retention
- +31%
- Project scope
- Brand + Web
- Duration
- 4 months
- Services
- Branding, UI/UX Design, Web Development
The challenge
Platefull needed to stand out in a crowded discovery market where every app looks the same. The brand had to signal 'premium' without feeling exclusive or cold.
What we did
We crafted an editorial-style identity — rich photography, generous whitespace, and a serif-accented type system — then carried it through a discovery platform with curated collections instead of infinite lists.
The result
Retention rose 31%, average session time doubled, and restaurant partners began requesting to be featured — turning acquisition into inbound.
Every detail feels intentional. Webkaku understood that our product is about taste — and the design proves it on every screen.
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